Idol Hands

By Russell Brown In Commentary

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4th December, 2004
Several years ago, US TV networks began to ease up on the fan websites that had flourished around some of their programmes. Something had occurred to them: and that was that although an intellectual property lawyer could have found reasons to try to close down most of the sites - from their use of pictures and logos to their episode guides - it would not be in the best interests of the networks for that to happen. However much the broadcasters might want to run the whole thing for themselves, the job of building communities around their brands and programmes was far better done by others. ...

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