Peter Bale interview

By Conrad Heine In Commentary

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29th September, 2011
When I quote to Peter Bale his CV description of himself as an “agent for change”, he is mortified. “Oh god, did I say that? I usually like to puncture that kind of bollocks.” But in fact, he has to agree. “I am not happy to just keep to the status quo, to sit around polishing the crown jewels. All organisations need to be dynamic and changing.” Change has been the byword throughout Bale’s low-key but high-flying three-decade media career. In August he started in a newly created role announced in April by CNN, in which he is leading the Atlanta-based cable operator’s digital ...

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