Spoilt by choice

By Noel O'Hare In Commentary

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31st December, 2005
It's only in the last mad rush that you realise the true message of Christmas: there is just too much stuff in the shops and nothing you really want to buy. The average Kiwi is expected have spent more than $900 over Christmas this year, but for some of us it's not going to be easy. It's time to move to the next level - curated consumption, having experts select what we buy. With so much on offer, we've become picky, and it doesn't take much to put us off. When psychologists Amos Tversky and Eldar Shafir tested the reaction of subjects to a desirable Sony appliance radically marked down ...

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