The image below has been circulating on social networks:
The individual who posted the image on Facebook wrote:
One of my work mates got this out of a magazine back in the early 70s National party racist properganda ,prime minster Jack Marshall and deputy Rob Muldoon!
When questioned on the provenance of the image, he replied:
No sorry my work mate has no idea it was 40 years ago so he cant remember but he thinks it was from an old mens magazine !
It is inconceivable that this is a genuine advertisement. “Labour are nigger lovers”? “Vote National the white man’s party”?
I don’t think so.
The basic style is real enough, as is the “Man for man, the strongest team” slogan – it was used during Jack Marshall’s 1972 campaign.
Whether spoof or satire, it is probably playing on a National campaign that actively campaigned against Labour’s promise to block the Springbok tour in protest at South Africa’s apartheid policy.
Here is a real National advertisement, as featured at the Te Ara NZ Encyclopedia site.
This kind of campaign material may well have been the impetus for a contemporaneous pastiche, but it’s worth noting that it is a million miles from the inflammatory language in the image at the top of the page. It reads
The majority of New Zealander are concerned about apartheid. But they don’t see cutting off communication with South Africa as the best partner.
So where does this spoof ad come from? A student magazine from November 1972? Somewhere or sometime else? Let us know if you have any clues.
Update: Dim-Post is also burrowing into this (and having more luck so far, it has to be said). Someone there has identified the bloke depicted as Les Gandar, former National minister of education and MP for Manuwatu; another suggests it hails from an Otago capping magazine.
Super-update: We’ve cracked it. Details here.
h/t: @LewStoddart, @MorganGodfery and others on the Twitters.