But there’s one exception to that rule: the Twitter Secret Santa.
New Zealand’s Twitter-based Secret Santa, which facilitates the anonymous exchange of Christmas gifts (minimum value $10), has been running since 2010, when it was created and convened by @WebSam, and has grown in numbers every year.
This year NZ Post have pulled on the giant santa hat, and mercifully they haven’t plastered the operation with their brand. Nor have they renamed it Twecret Twanta (apologies for the appalling headline). The only apparent change is that you no longer have to hand out your home address.
The last day for registrations – which have already passed 1,000, a record – is Wednesday.
More on how it works at the site - but here’s the summary:
1. Sign up to play
2. We will randomly assign you a Secret Santa participant
3. Twitter stalk and send your gift as soon as
4. Wait for your gift to arrive
5. Tweet about the gift you receive