The handbags have been swinging for some months between Fair Go alumni Brian Edwards and Kevin Milne.
For all the apparent animus, however, there has been a good-humoured tone to the whole thing.
But that may not survive the latest salvo on Edwards’ site.
“Seems my old friend and former journalism student Kevin Milne is losing his spelling ability along with his hair!” snorts an item on Brian Edwards’ blog.
Posted by his wife and business partner Judy Callingham, it is accompanied by a snapshot of a billboard depicting a supersize Milne singing the praises of that carpet company with the words, “If your about to buy carpet, these guys are worth talking to.”
This is going to have to go to New Zealand’s highest court of celebrity arbitration: charity boxing.