That’s the evidence from a 2001 study conducted at Purdue University in Indiana, which “published a study of the fates of 95 companies that added ‘.com’, ‘.net’, or ‘Internet’ to their names during the bubble”, writes Joe Pinskeraug for the Atlantic.
“They found that, on average, the stock prices of these companies increased 74 percent over the period of time from five days before the name-change announcement to five days afterward.”
And though very much borne of the bubble, it wasn’t a blip.
“The gains resulting from a name change didn’t disappear over time. In other words, a company that changed its name, and nothing else, got a one-time, permanent increase in its stock price. Perhaps even more striking was the fact that this effect was spread across all the firms studied – even those that didn’t do business on the Internet.”
If only that remained the case today, and Telecom needn’t have rebranded as Spark. It could have just added a dot: Tele.com.