Pioneer’s pressure

By Karl du Fresne In Business

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27th April, 2013
Ironically, the man who launched New Zealand’s craft beer revolution doesn’t think of himself as a beer enthusiast. Terry McCashin, who started Mac’s in 1980, says he wasn’t a big beer drinker, but saw a gap in the market. “It was a straight commercial motive. I’d been a publican for seven years and knew how annoyed the public were.” The two big breweries, Lion and DB, would buy up pubs and replace whatever beer had been previously served with their own, whether patrons liked it or not. Long-established brands would be deleted with no regard for consumer choice. “They ...

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