New Zealand boasts the world’s highest per-capita sales of fair-trade craft, and behind it all is a Kiwi woman who’s become part of a worldwide movement.
Trade Aid co-founders Vi and Richard Cottrell spent years working with an organisation built on the singular premise of providing market access to poor craftspeople and artisans in the developing world. New Zealand now boasts the highest sales of fair-trade craft per head of population in the world, and sales continue to charge up the growth chart – a record $19 million in the 2011/12 year. But the most significant signs of success, says Cottrell, are the hardest to evaluate. “When fair trade is operating at its best, it offers people the option of doing something different…” ...
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