Social media helped Barack Obama become president. And now both camps have taken their digital strategies to a whole new level.
When Michelle Obama wanted to congratulate her husband for his performance in the third and final presidential debate, on foreign policy, on Monday night, she turned immediately to Twitter. “Barack’s steady leadership has made us stronger and safer than we were four years ago. That was clear tonight. – mo”, she tweeted a mere 10 minutes after the debate ended, including her initials to signify that this pearl was written by her, not by campaign staff. And when Barack Obama wanted to encourage his supporters to get their votes in early, he also used the microblogging site. “I’m following ...
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