Sonny Bill Williams: too perfect?

By Paul Thomas In Sport

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21st April, 2012
In my time I’ve written columns about Paris Hilton, Britney Spears and Kim Kardashian, and although columnists should never say never, I don’t expect to revisit those subjects. Sonny Bill Williams is another matter; he defies your determination to ignore him. As Joe Louis, world heavyweight boxing champion from 1937 to 1949, used to tell opponents: “You can run, but you can’t hide.” The Williams phenomenon raises various questions starting with this: does his star quality draw the media like moths to a flame, or does he knowingly and with forethought generate publicity in order ...

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