– would you pay?

By Peter Griffin In Technology

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On Saturday I chatted with Simon Morton, host of Radio New Zealand’s This Way Up show about the new player on the social networking scene –

The start-up launched in a blaze of glory last week promising to build a platform that would spawn numerous mini social networks based on the needs of users and would be advertising-free. The catch – users have to pay US$50 to sign up, developers US$100. Still,, on the back of endorsements from Silicon Valley luminaries, has raised $800,000, well beyond the $500,000 its founders deemed necessary to make the venture viable.

But is it likely to take off, a minnow going up against free ad-supported networks Facebook and Google+? Is Simon, who has signed up with, wasting his money?

To see what people think, I started a conversation on Branch, another start-up on the scene, which is created by two of the people behind Twitter. Drop me an invite if you want to join the discussion below – we’d love to hear what you think about paid-for social networking.

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