Getting to the core of Apple

By Peter Griffin In Technology

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25th February, 2012
Having just bought my first Mac computer, I have been reflecting on what finally convinced me to depart the PC world. It comes down to simplicity – as I get older and busier, I’m less inclined to mess around with technology. Within a couple of days of switching on my iMac, I had used iMovie to put together a relative’s wedding video that had languished on my video camera for nearly two years after abortive attempts to edit it on my PC. Apple has mastered simplicity where the rest of the industry has layered on complexity. In his new book Inside Apple, Fortune magazine ...

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