The effects of colour on sports outcomes

By Marc Wilson In Psychology

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17th January, 2013
I dragged nine year-old Isaac to see my friend Kevin Gould giving a professorial address a couple of months ago. He is an internationally respected botanist and one of New Zealand’s best teachers, so taking Isaac along was less of a risk than it might sound. The talk focused on some of the characteristics of the pigments that give plants their colour, and one particular family of pigments, anthocyanins, that are responsible for the red, purple and blue colour of numerous plants, fruits and veges. So, what’s this got to do with psychology? Well, anthocyanins have antioxidant properties ...

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