Ara wines: a new pathway

What’s behind Ara’s realignment?

Print Share

21st July, 2012

After 17 years as chief winemaker at Pernod Ricard NZ (previously Montana), Jeff Clarke is now focused on giving Ara wines a boost – in quality and profile. “They’ve been aromatically quiet,” he told Decanter magazine in the UK. “It hasn’t been a sufficiently standout wine.” Since he joined the company last year, Clarke’s key goal has been to align Ara’s white wines “with expectations of what a Marlborough sauvignon blanc should be” – fragrant, punchy, extroverted. Ara (“pathway” in Maori ), one of this country’s largest private wine ventures, was launched ...

Get full access to Listener.co.nz

Subscribers can read the full version of this story.

You can subscribe and get full online access for as little as $5 per week.

Enjoy the high-quality, in-depth journalism of the Listener magazine with convenient online access. This includes access to thousands of archived articles and up-to-date TV and entertainment listings.

Our great content is available online even before it hits the shelves, and includes more focus on breaking news. With our responsive design you get a great reader experience whether you read from your home computer, tablet, or even smartphone.

Already a subscriber? Just login to read full version of this story.

Already an existing print subscriber? As part of your magazine subscription you are entitled to receive full access to the New Zealand Listener Online content. Click here for instructions on how to redeem your digital access.

Or you can subscribe now to get unlimited access to listener.co.nz.