End of an era

By Michael Cooper In Wine

Print Share
17th July, 2010
Miley Cyrus dumped Hannah Montana, so tweens would not have been surprised when Montana announced its name change to Brancott Estate. But 50 years after Montana became a household name in New Zealand, the axing of the famous wine brand in overseas markets, and its limited survival here, still comes as a shock. Pernod Ricard NZ - known until 2004 as Montana Wines, and between 2004 and 2006 as Allied Domecq Wines NZ - has long marketed wines in New Zealand, Australia, the UK and elsewhere under the Montana label, while selling the same wines in the US under a different brand, Brancott ...

Get full access to Listener.co.nz

Subscribers can read the full version of this story.

You can subscribe and get full online access for as little as $5 per week.

Enjoy the high-quality, in-depth journalism of the Listener magazine with convenient online access. This includes access to thousands of archived articles and up-to-date TV and entertainment listings.

Our great content is available online even before it hits the shelves, and includes more focus on breaking news. With our responsive design you get a great reader experience whether you read from your home computer, tablet, or even smartphone.

Already a subscriber? Just to read full version of this story.

Already an existing print subscriber? As part of your magazine subscription you are entitled to receive full access to the New Zealand Listener Online content. Click here for instructions on how to redeem your digital access.

Or you can subscribe now to get unlimited access to listener.co.nz.

Switch to our mobile site