End of an era

By Michael Cooper In Wine

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17th July, 2010
Miley Cyrus dumped Hannah Montana, so tweens would not have been surprised when Montana announced its name change to Brancott Estate. But 50 years after Montana became a household name in New Zealand, the axing of the famous wine brand in overseas markets, and its limited survival here, still comes as a shock. Pernod Ricard NZ - known until 2004 as Montana Wines, and between 2004 and 2006 as Allied Domecq Wines NZ - has long marketed wines in New Zealand, Australia, the UK and elsewhere under the Montana label, while selling the same wines in the US under a different brand, Brancott ...

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