Campaign 2011 goes off its meds

The post-RWC zombie shuffle has turned into a permanent game-changer, writes Jane Clifton.

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12th November, 2011

Election 2011

All of a sudden, the two major parties have the same new election campaign slogan: last one to grab the third rail with both hands and post yourself doing it on YouTube is a wussy blouse. For a campaign that portended less a sleepwalk than a zombie shuffle to a seemingly inevitable result in the post-Rugby World Cup daze, this one is going off its medication in a most welcome fashion. Labour was the first to adopt self-sacrifice chic, with its promise, effectively, to make its wage-slave voter base work two years longer, for less money in the hand. But National plunged right in after it, making ...

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