Please don’t mess with this sign

By Matt Nippert In Uncategorized

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17th July, 2004
So you haven't seen the billboards with those black and orange slogans taking the piss to the masses? Yeah right. Whether you drink the beer or not, the ubiquitous Tui billboards have become part of public imagination, advertising folklore and, strangely enough, political expression. Slogans concocted by marketers at Dominion Breweries are being blanked out in the dead of night, replaced by messages protesting everything from sexism to military misadventure. The war on terror has provided much inspiration, seeing military euphemism skewered: "Surgical bombing"; Orwell resurrected in ...

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